Privacy Policy

Effective Date: October 21, 2026

BuiltForward Partners LLC (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to explaining how we collect, use, disclose, and protect information when you visit www.builtforwardpartners.com and any related websites, landing pages, forms, chat tools, voice tools, scheduling tools, software, services, and online features that link to or reference this Privacy Policy (collectively, the “Services”).

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

1. Scope of This Privacy Policy

This Privacy Policy applies to information we collect through our website, landing pages, forms, chat features, voice features, communications, and related Services. It does not apply to third-party websites, platforms, or services that may be linked to or integrated with our Services.

This Privacy Policy also does not govern personal information we process on behalf of our clients, such as the contact, lead, and customer records that our clients load into, or collect through, the systems we build and manage for them. We process that information as a service provider under our agreement with each client, and the client’s own privacy policy governs it. If you are a customer or lead of one of our clients, please direct privacy questions and requests to that client.

2. Information We Collect

We may collect the following categories of information, depending on how you interact with us:

Personal Information You Provide

We may collect information you voluntarily provide, including:

Name
Email address
Phone number
Company or business name
Job title
Billing information (payment card details are collected and stored by our payment processor, not by us)
Account information
Information submitted through forms, scheduling tools, chat tools, onboarding tools, or support requests
Any other information you choose to provide to us

Please do not submit Social Security numbers, financial account numbers, health information, or other sensitive personal information through our forms, chat tools, or voice tools.

Communications and Interaction Information

We may collect information relating to your communications and interactions with us, including:

Chat transcripts
AI chat interactions
Voice inputs
AI voice interactions
Call recordings
Voicemail recordings
SMS or text message content
Email communications
Appointment history
Notes associated with inquiries, consultations, support, or onboarding

Technical and Usage Information

When you use our Services, we may automatically collect certain technical information, including:

IP address
Browser type
Device type
Operating system
Referring URLs
Pages viewed
Date and time of visits
Time spent on pages
Clickstream data
Cookie identifiers
Analytics data
Log data and diagnostic information

Client Account Information

If you become a client, we may also collect information about you, your business, and your use of our systems, such as:

Scheduling data
Communications history
Workflow activity
Account configuration data
System usage data

Records about our clients’ own customers and leads are addressed in Section 1 and are not covered by this Privacy Policy.

3. How We Collect Information

We collect information in a variety of ways, including when you:

Visit our website or landing pages;
Fill out a form;
Request information;
Schedule a call or consultation;
Interact with a chat widget;
Interact with an AI voice or AI chat system;
Call or text us;
Subscribe to services;
Communicate with our team;
Connect third-party tools or integrations; or
Otherwise use our Services.

We and our service providers may also collect information automatically through cookies, pixels, analytics tools, server logs, and similar technologies. Some of these providers, including our chat, voice, scheduling, and analytics vendors, receive information directly from your browser or device in real time when you use those features.

4. Calls, AI Interactions, and Recordings

Some communications with us may be recorded, monitored, logged, transcribed, or analyzed for purposes such as service delivery, quality assurance, training, system improvement, troubleshooting, documentation, and compliance support. Where the law requires consent to record a call, we will tell you at the beginning of the call that it may be recorded, and by continuing the call you consent to the recording. If you do not want a call recorded, you may end the call and contact us by email instead.

This may include:

Phone calls;
Voicemails;
AI voice interactions;
AI chat interactions;
Chat transcripts; and
Related communication logs.

AI-generated voices are synthetic and not human. Automated systems may assist in communications, routing, response handling, scheduling, or related functions. When you interact with an AI voice or chat tool, you are communicating with an automated system, not a person, unless we tell you otherwise.

We do not use voice recordings or voice inputs to create voiceprints or to identify you by your voice, and we do not collect biometric identifiers or biometric information as those terms are defined in the Illinois Biometric Information Privacy Act. We do not permit our AI and communications vendors to use your recordings, transcripts, or chat content to train their own general-purpose AI models.

5. Cookies, Analytics, Tracking, and Advertising Technologies

We and our service providers may use cookies, pixels, tags, scripts, analytics tools, and similar technologies to collect information about how users interact with our Services. These technologies may help us:

Remember preferences;
Understand website traffic and usage patterns;
Improve functionality and performance;
Measure campaign effectiveness;
Support remarketing or retargeting efforts; and
Enhance user experience.

You may be able to control cookies through your browser settings. You can also opt out of interest-based advertising from many participating companies at www.aboutads.info/choices and optout.networkadvertising.org. Please note that disabling cookies may affect certain Website features or functionality.

6. How We Use Information

We may use information we collect for business and operational purposes, including to:

Provide, operate, maintain, and improve our Services;
Respond to inquiries and communicate with you;
Schedule consultations, demos, or appointments;
Process transactions and billing;
Configure, deploy, support, and maintain systems;
Monitor performance and troubleshoot issues;
Personalize user experiences;
Analyze usage trends and marketing effectiveness;
Maintain internal business records;
Enforce our agreements, policies, and terms;
Protect the security and integrity of our Services;
Detect, prevent, or investigate fraud, abuse, or unlawful activity; and
Comply with legal obligations.

If you submit contact information to us, we may use that information to follow up regarding your inquiry, requested services, support needs, or our business relationship, subject to applicable law.

7. How We Disclose Information

We do not sell personal information for money. We do not share personal information with third parties for their own marketing purposes. However, we may disclose information to third parties in certain circumstances, including:

Service Providers

We may share information with trusted vendors and service providers that perform services on our behalf, such as:

Payment processors
CRM and database providers
Cloud hosting providers
Analytics providers
Scheduling providers
Communications providers
AI and automation providers
Software integration partners
Technical support vendors

Advertising and Analytics Partners

We allow advertising and analytics partners to collect information through cookies and pixels on our Services, as described in Section 5. Under some state privacy laws, this may be considered a “sale” or “sharing” of personal information, or targeted advertising. See Section 11 for your choices.

Business Transfers

We may disclose information as part of an actual or proposed merger, acquisition, financing, sale of assets, restructuring, or similar business transaction.

Legal and Protective Purposes

We may disclose information where we believe doing so is necessary or appropriate to: comply with law, legal process, or governmental request; enforce our agreements or policies; protect our rights, property, or safety; protect users, clients, or the public; or investigate fraud, security, or technical issues.

With Your Direction or Consent

We may disclose information where you direct us to do so or where you otherwise consent.

8. Third-Party Services and Links

Our Services may contain links to third-party websites or depend on third-party platforms and tools. We are not responsible for the privacy, security, or data practices of third parties. Your use of those services is governed by their own policies and terms.

9. Data Retention

We retain information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to: provide Services; maintain business and transaction records; comply with legal, tax, accounting, and regulatory obligations; resolve disputes; enforce agreements; and protect our legitimate business interests. Retention periods may vary depending on the type of information, the nature of the relationship, legal requirements, and operational needs.

10. Data Security

We use commercially reasonable administrative, technical, and organizational safeguards designed to protect information against unauthorized access, loss, misuse, alteration, or disclosure. However, no website, platform, storage system, or transmission method can be guaranteed to be completely secure. We do not guarantee absolute security.

11. Your Choices and Rights

Depending on where you live and subject to applicable law, you may have the right to request:

Access to certain personal information we hold about you;
Correction of inaccurate information;
Deletion of certain personal information;
Information about categories of personal information collected, used, or disclosed; or
The ability to opt out of certain types of targeted advertising or certain disclosures considered “sharing” under applicable law.

To submit a privacy request, contact us using the contact information below. We may need to verify your identity before responding to your request. You may use an authorized agent to submit a request on your behalf, subject to verification. If we deny your request, you may appeal by replying to our response or by emailing us with “Privacy Appeal” in the subject line. We will not discriminate against you for exercising your privacy rights.

California residents may have rights under the California Consumer Privacy Act (CCPA), to the extent it applies to us, which gives consumers rights such as the right to know, delete, correct, and opt out in certain circumstances.

Because privacy laws continue to expand across multiple states, rights available to you may depend on your state of residence and the nature of your relationship with us.

12. Marketing Communications

We may send you service-related communications and, where permitted by law, promotional communications. You may opt out of marketing emails by using the unsubscribe link in the email or by contacting us. Opting out of marketing communications does not prevent us from sending transactional or service-related messages.

SMS/Text Messaging

If you provide your mobile number and check the SMS consent box, you agree to receive text messages from BuiltForward Partners LLC about your inquiry, appointments, requested resources, and related services, including messages sent using automated technology. Consent is not a condition of purchase.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.

Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time. Reply HELP for help or contact us using the information below.

13. Children’s Privacy

Our Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the Services. If we learn that we have collected personal information from a child under 13 without verifiable parental consent, we will take reasonable steps to delete it.

14. International Users

Our Services are intended for users in the United States. If you access the Services from outside the United States, you understand that your information may be transferred to, processed in, and stored in the United States, where privacy laws may differ from those in your jurisdiction.

15. Do Not Track

Some browsers may transmit “Do Not Track” signals. Because there is not a universally accepted standard for how to interpret these signals, our Services may not respond to them in a uniform manner. Where required by applicable law, we will treat a Global Privacy Control signal from your browser as a request to opt out of the sale or sharing of your personal information for that browser.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and update the Effective Date above. If we make material changes, we may also provide additional notice, such as a notice on our website. Your continued use of the Services after changes become effective constitutes your acknowledgment of the updated Privacy Policy.

17. Contact Information

If you have questions about this Privacy Policy or would like to submit a privacy-related request, you may contact us at:

BuiltForward Partners LLC
200 Washington St Ste 400, West Dundee, IL 60118
Office: 224-348-7702
Email: [email protected]
Website: www.builtforwardpartners.com