We Do the Work
We roll up our sleeves and do the heavy lifting to get you real results. No shortcuts and no magic pills, just consistent, hands-on effort. We do our best work with owners who are ready to put in the work too.
01 — Our Mission
To ensure real-world businesses are never left behind by the pace of technology.
02 — What We Stand For
Our 5 core values
We Take Ownership
We own every result, good or bad. If something goes sideways, we don't point fingers or make excuses. We take responsibility and put all our energy into fixing it.
We Hold the Line
If we say it will happen, it happens. We keep high standards on every detail and honor every deadline and commitment we make to you.
We Care Deeply
We treat your business like it's our own. We celebrate your wins, step up in the tough moments, and give you honest advice, even when it's hard to hear.
We Never Settle
We never coast on past success. We're always learning and sharpening our systems so you stay ahead of your competition and the pace of technology.
03 — The Team
Meet your partners
Joel Montiel
CEO & Co-Founder
You didn't get into this trade to chase leads or keep up with every new piece of software. Joel understands that. He has worked in sales and marketing since he was a kid knocking on doors to shovel driveways, and over the last 8 years he helped scale a financial tech and education startup to $4.4M in annual revenue. Now he uses what he learned to help remodelers and builders grow, pairing modern technology with an old-school work ethic so you can stay focused on the work you do best.
David Bruce
COO & Co-Founder
You need more booked jobs, and you need the numbers behind them to make sense. David has been in your shoes. He has built and run several businesses of his own, including multiple mortgage companies, and as COO and CFO at Accelerated Strategies, he helped grow annual revenue 10.8x, selling directly to homeowners. Today, he leads the technology and delivery behind BuiltForward, building the systems that answer and book your leads 24/7 while your team stays focused on the job site.